Awareness is the most important aspect of our work. We believe that once a person is given the right perspective, he not changes himself he becomes a messenger for the cause. We believe lighting the spark of compassion is most important task for us.
With likeminded NGOs, we regularly hold  awareness campaigns explaining people about the cruelty involved in day to day items and attract them to adopt a cruelty-free lifestyle. We also work closely with organizers holding fests like Pune Vegan Fest, Ahimsa Festival which attracts thousands of people to adapt cruelty free lifestyle. We also hold awareness camps in schools, colleges, corporates, malls, religious functions and other places where there is high footfall. We also regularly write in newspapers and on news portals on various forms of animal abuse.